Celebrating the Journey

ADP red carpet balloon“I really do believe that all of you are at the beginning of a wonderful journey,” said a famous green-skinned amphibian. “As you start traveling down that road of life, remember this, ‘There are never enough comfort stops. The places you’re going to are never on the map. And once you get that map out, you won’t be able to refold it no matter how smart you are.’”

On hearing these words of wisdom, senior ADP HR Business Partner Dale Gordon said, “Throw away the map, let’s use GPS!” Now why didn’t Kermit think of that?

On August 16th and 17th, Cobalt celebrated its own vision. All Cobalt employees were officially welcomed to the ADP family by Steve Anenen, president of ADP Dealer Services and John Holt, the newly-minted senior division vice president of ADP’s Digital Marketing Group, with other Cobalt and ADP leaders. Welcome gatherings were held in Seattle at the Bell Harbor Conference Center on the Seattle Bell Harbor GroupWaterfront, the Sofitel San Francisco Bay in Redwood City, and the Four Seasons Columbus in Hilliard, Ohio. In each case, Cobalt employees, now ADP associates, gathered for presentations and celebration now that the deal was done. Be sure to stop by the Cobalt Talent Facebook page to see more pictures of the celebration events.

It was a big day for Cobalt Senior Operations Analyst Melissa Satterwhite, a Cobalt Diehard with more than ten years at the company.

“I remembered the first time I met John, when he interviewed me wearing flip-flops, shorts and a t-shirt,” she recalled. “John was an early pioneer in automotive Internet marketing – some might argue he was the early pioneer – passionately believing that car sales would be radically changed through the Internet. The fact that each of us were sitting in the room yesterday, being greeted as ADP associates, is testament to his vision.

“This is a moment for celebration and reflection,” continued Satterwhite. “We celebrate that our hard work and determination has brought us to this point and reflect on our new opportunities with ADP.”

John Holt and Steve AnenenAnd John Holt? He’s glad that the deal is done, and he can get back to work. “Congrats to all of us and my thanks as well. This has been a team effort – one thousand plus strong, and I can’t believe how lucky I am to have led Cobalt and have the opportunity to continue in that role,” he said in a message to the company.

“There is a great big home for a kick-ass digital marketing group inside of ADP. I want to run the division that always gets more done than folks think is possible, with vision begetting new vision like a rising tide coming higher and higher on the beach. This is how we’ve done things for 15 years, and I see no reason to stop. The higher you climb the better the view.”

Maybe Kermit did see the solution after all – it was just years before GPS. His advice was simpler. Forget the map, roll down the windows, and enjoy the ride.

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

Where in the World Is Tyler Poe?

Tyler Poe's deskWorking long hours sitting at a desk in an office is inevitable. There aren’t many opportunities for the typical nine-to-fiver to pull their eyes away from their computer and go into the field, whatever that field may be. But for Cobalt Technical Recruiter Tyler Poe, it’s hard to stay in one place for long.

As a technical recruiter, he looks for employees to fill specific openings. Some positions he hires for are a senior Perl programmer, Java developer, and data analysts. To do this, he sets up phone interviews with applicants and candidates that he finds on Monster and Dice.

“They [have to] get through me,” he said. “I decide if they go to the next level.” If the applicant gets through the phone stage, he sends the top five performers an online assessment. After that, he schedules an on-site interview.

If you can’t find Poe at his desk, you might have to look all over the building. Part of his job includes touring potential employees around the company. Four to five times a week, a candidate comes to Cobalt for an intensive, four-hour interview.

“I meet with them first, tour, answer high-level questions, and check in,” he said. Poe works to make the process less intimidating and more comfortable for the understandably nervous interviewee. He often arrives an hour early to make sure they don’t have to wait around and shows them Cobalt life. After the candidate get settled, Poe is on the run again, going to the nearby Jimmy John’s to fuel him or her with a sandwich and water for their long interview, after which, he asks the candidate’s first impressions are and walks the person out.

Tyler PoeAbove all, Poe is a friendly face to new people. He’s the first impression they get of Cobalt, and he wants it to be a good one. “I’m like the first line of defense,” he explained. I try “to be as personable as possible so they feel comfortable.”

Poe tries to get to know the new hires, because “the biggest key is building relationships.” He spent the day chatting with someone who had just been hired and was moving from Indiana. “I’m trying to ease his fears; he’s alone, and I did it,” he said, referring to the move he also made from Indiana six and a half years ago.

“I’ll make sure he gets time and try to make him feel welcome. [We] keep in touch a couple times a week,” he shared. “Any question I don’t know, I will find out the answer.”

If all else fails, and you are still looking for Poe, he often spends time in a conference room. Every day, he and the other hiring managers meet at 4:30 to discuss resumes and possible new employees.

“I work closely with hiring managers and find what they must have,” he said. Sometimes he is consulted in the final hiring.

Although Tyler Poe is always on the move, he is one employee that stands out, and he keeps Cobalt looking toward the future.

Margaret Kahn
Contributing Writer
The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

Life on the Curve

John HoltIt’s business as usual at Cobalt, and everyone in the company knows that means change.

“I’m 53 years old, and I’m still learning,” said CEO John Holt while addressing the company on the morning of July 9. “Change is constant. You can either close yourself to it or open your arms to it.”

Holt had announced that Cobalt, the company he co-founded over 15 years ago, is now in the final stages of being acquired by ADP, one of the world’s largest providers of information technology. The transaction is subject to customary closing conditions and ADP logois expected to close in the third quarter of 2010. Until then, ADP Dealer Services and Cobalt will operate as independent businesses.

Once the acquisition is finalized John will lead the new ADP Digital Marketing group within ADP Dealer Services from Cobalt’s offices in Seattle. The new group will include all of the digital marketing capabilities of ADP, including BZ Results, Cobalt and Dealix. This organization will be uniquely positioned to deliver a comprehensive set of digital marketing solutions that will help transform the ways manufacturers and dealers market and sell vehicles and related services.

It’s going to be an exciting time, especially since Cobalt will still be Cobalt – the company’s vision and brand in the marketplace will continue. And Holt will still be here to lead the ADP Digital Marketing group onward to new ideas.

The company meeting was clearly a poignant moment for Holt, as he expressed his pride in the Cobalt’s accomplishments to the packed Seattle auditorium by videoconference to meeting rooms in Lynnwood and at Dealix and Integralink as well as by phone to hundreds of employees over the Internet.

“We’ve come a long way together, but we still have a lot to do,” he said.

Founded 15 years ago at the start of the Internet era, the company has grown its customer base and its capabilities to become a market leader – not just in websites but also in integrated digital marketing solutions for auto manufacturers and their dealer networks. ADP’s existing model complements Cobalt’s, since ADP solutions helps dealers convert opportunities created by Cobalt’s digital marketing capabilities into sales.

ADP’s financial strength, global footprint and capabilities in social media and other technology areas are expected to open up new doors for Cobalt employees and customers. Cobalt will remain laser-focused on building brand awareness for its customers and driving traffic to their stores.

“Some things will change, for sure,” Holt told employees this morning. “But many things will be the same,” he assured. He then entreated everyone watching and listening to keep doing what they’ve always done by sticking to the four C’s: Curiosity, Commitment, Creativity and Community.

“Stay curious,” he said. “Don’t be afraid to commit completely, with a full heart and mind. Be creative, even in the face of things that seem ‘the way they’ve always been.’ Keep community alive; it takes a community to have a company, and this fact is core to Cobalt’s success and spirit.

“I see life as one learning curve after another,” Holt said. “If you embrace them rather than run from them, you can drive yourself to personal achievements that may surprise you. Because of the things I tackled and learned, last year was the best year of my life. It’s daunting to try to make this year even better, but with this announcement it’s off to a pretty good start!”

Like we said – business as usual.

What’s next for John Holt, Cobalt, and Dealix? We’re not done yet. Not even close. Stay tuned.

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

Playing in the Big Leagues

It was an unseasonably cool June evening, and in the Westin Hotel in downtown Seattle, the crowd was growing restless. Performers from Cirque du Soleil wandered the room as old friends met and new ones were made. Soon John Curley was warming up the crowd. Then Jack Zduriencik, general manager of the Seattle Mariners, was talking about baseball and business.

The event was Seattle Business Magazine’s “100 Best Companies to Work For 2010,” baseball was the theme of the evening, and Cobalt was one of the honorees present.

Zduriencik described a difficult season for the Mariners and a difficult year for business. No need to tell Cobalt about that. The economic downturn was felt keenly for anyone in the automotive space, and Cobalt was no exception.

Zduriencik also spoke fondly of someone he admires who, even at 78 years old, follows a simple mantra: “Never give up. Never give up. Never give up.”

It’s good advice. Even through the rough times, Cobalt stuck to what it does best. That includes treating employees well, thinking around corners, and stopping once in a while to play just as hard as we work.

All nominated companies went through a three-step judging process: a formal nomination phase, an independent analysis by a research firm that compiles and analyzes data from an employee survey, and finally, a selection of the winners by a panel of distinguished judges. Honorees in 2010 were split into four distinct categories: nonprofit, small, medium and large size companies.

At the end of the night, Cobalt was chosen as the second place winner in the Large Companies category. Other finalists named in the same category included PAML and Columbia Bank.

Nicole Walker from Cobalt Services, Keith Zackrone and Deepak Goindwani from Technology, along with the rest of the Cobalt team at the Westin dinner table were thrilled to hear that Cobalt was a finalist.

“It’s wonderful to be recognized by employees and objective business leaders as one of the best workplaces in the state,” said Cobalt’s VP of Human Resources Julia Pizzi, who accepted Cobalt’s award. “Knowing that Cobalt employees are confident in and happy about the work culture that has been created at the company reinforces the company’s ongoing commitment to our workplace values – transparency, dedication to employee career mastery and workplace health. Those are values that make a difference in good times or bad.”

To add to Pizzi’s comments, CEO John Holt said in a message to the company, “To say we couldn’t have done this without you is a bit obvious, but it’s true.” “This gives us lots of feedback about the things we’re doing right and the things we need to improve.”

It just goes to show that the mantra is true, and it works for good business just as well as it does for baseball. No matter what life throws at you, don’t give up.

Never give up.

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

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