Playing in the Big Leagues

It was an unseasonably cool June evening, and in the Westin Hotel in downtown Seattle, the crowd was growing restless. Performers from Cirque du Soleil wandered the room as old friends met and new ones were made. Soon John Curley was warming up the crowd. Then Jack Zduriencik, general manager of the Seattle Mariners, was talking about baseball and business.

The event was Seattle Business Magazine’s “100 Best Companies to Work For 2010,” baseball was the theme of the evening, and Cobalt was one of the honorees present.

Zduriencik described a difficult season for the Mariners and a difficult year for business. No need to tell Cobalt about that. The economic downturn was felt keenly for anyone in the automotive space, and Cobalt was no exception.

Zduriencik also spoke fondly of someone he admires who, even at 78 years old, follows a simple mantra: “Never give up. Never give up. Never give up.”

It’s good advice. Even through the rough times, Cobalt stuck to what it does best. That includes treating employees well, thinking around corners, and stopping once in a while to play just as hard as we work.

All nominated companies went through a three-step judging process: a formal nomination phase, an independent analysis by a research firm that compiles and analyzes data from an employee survey, and finally, a selection of the winners by a panel of distinguished judges. Honorees in 2010 were split into four distinct categories: nonprofit, small, medium and large size companies.

At the end of the night, Cobalt was chosen as the second place winner in the Large Companies category. Other finalists named in the same category included PAML and Columbia Bank.

Nicole Walker from Cobalt Services, Keith Zackrone and Deepak Goindwani from Technology, along with the rest of the Cobalt team at the Westin dinner table were thrilled to hear that Cobalt was a finalist.

“It’s wonderful to be recognized by employees and objective business leaders as one of the best workplaces in the state,” said Cobalt’s VP of Human Resources Julia Pizzi, who accepted Cobalt’s award. “Knowing that Cobalt employees are confident in and happy about the work culture that has been created at the company reinforces the company’s ongoing commitment to our workplace values – transparency, dedication to employee career mastery and workplace health. Those are values that make a difference in good times or bad.”

To add to Pizzi’s comments, CEO John Holt said in a message to the company, “To say we couldn’t have done this without you is a bit obvious, but it’s true.” “This gives us lots of feedback about the things we’re doing right and the things we need to improve.”

It just goes to show that the mantra is true, and it works for good business just as well as it does for baseball. No matter what life throws at you, don’t give up.

Never give up.

The Cobalt Group
www.cobalt.com
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The Cobalt Group

Cobalt Has STAR Power

TSIA STAR AwardCobalt’s Services Department has a new feature: the Technology Services Industry Association (TSIA) STAR Award trophy.

Cobalt is proud to be named the winner of the TSIA STAR Award for Best Practices in Value-Added Support in the SMB category. Cobalt’s own Dan Dorgan and Juli Howarth were there to receive the award on May 5 at the Technology Services World conference in Silicon Valley.

The STAR Awards recognize technology companies who display exceptional leadership, innovation, and commitment in developing and implementing best practices. This award recognizes Cobalt’s commitment and focus on developing and delivering support offerings designed to help customers increase or accelerate the ROI on their product or technology investment as well as help the company increase overall product sales.TSIA STAR Award Trophy

“We’re pleased to recognize Cobalt as a leading service organization that is setting the pace for the industry by pushing the envelope and delivering the strategies and tactics needed to help customers bridge the technology consumption gap,” said J.B. Wood, CEO of TSIA.

Since its inception in 1990, the STAR Awards have become one of the highest honors in the service and support industry, acknowledging the contribution of companies of all sizes to the continual improvement of service and support delivery industry-wide. Winning a STAR Award means that a company and their Support and Services Center have been acknowledged by their peers as being among the best in the business.

“I thank and congratulate each and every one of you for your contributions in making this award possible,” said Mark Dunn, vice president of services at Cobalt, in a message to the Services Team. “Let’s continue to do what we say we will do and exceed our customer’s expectations.”

Cobalt’s Services Team is happy with the addition of this prestigious award and looks forward to adding more to their collection!

Click for information on the STAR Awards.

The Cobalt Group
www.cobalt.com
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www.youtube.com/cobaltlive

The Cobalt Group

Anna Zornosa of Dealix Wins WAAI Award

Anna Zornosa awardOn December 2, Dealix General Manager Anna Zornosa was one of three women honored for outstanding achievement in the automotive industry.  At the Women’s Automotive Association International (WAAI) annual awards dinner in Los Angeles, Zornosa was presented with the Professional Achievement Award by WAAI event chair Ellen McKoy and association President Jody Devere.

Robin Pisz, national interactive marketing manager for Lexus, and Theresa Haven, manager of the marketing communications campaign management division of Honda Motor Company, were also awarded at the same dinner. Previous recipients include Pamela Rodgers, Dealer Owner of Rodgers Chevrolet, Lynn Myers, General Manager of the Pontiac-GMC division at GM, and Bobbi Gaunt, the now-retired President of Ford Motor Company.

The Professional Achievement Award has been presented every year since 1997, to recognize women for their commitment, professionalism and success in the automotive industry.

“These women embody qualities well worthy of recognition, and Professional Achievement Awardwe are privileged to honor their achievements,” said  McKoy. “Not only are they successful and accomplished in their careers. They are also leaders in business and their communities, and serve as role models.”

Jody DeVere, WAAI President, had this to add: “We are so pleased to present these women with the Professional Achievement Award and congratulate them on this much-deserved honor.”

This is the second award Zornosa has received in 2009.  She was earlier recognized by TARGUSinfo with the 2009 Market Leadership Award. Both awards stem from the leadership role taken by Dealix for the creation of the Qualilty Pledge and Hassle Free Lead Retrun – innovations that have been embraced by Dealix’s customers, the nation’s franchised auto dealers.

Upon receiving the WAAI honor, Zornosa said “An award like this is really a recognition of the great work done by the whole Dealix Team. I am truly honored to be part of such a great group!”

Congratulations to Anna Zornosa for all her accomplishments in the automotive industry, and on receiving this well-deserved recognition!

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive
The Cobalt Group

Why Now is Such an Exciting Time

Richard Rikess
Performance Improvement Consultant
Cobalt

For years I’ve asked dealers why they advertise in newspapers, radio, and on TV. I usually get the same answer, “because we always have,” or I hear “because it creates good traffic!” I typically follow up with the question, “how do you know?” That’s when I hear the crickets chirping. I will never tell a dealer to quit advertising with the traditional mediums, just show me the ROI! After all, if I spend $10K on a newspaper ad that runs through a weekend, shouldn’t I expect a nice return on that investment?

High performing dealers today are turning to online advertising to survive during these turbulent times. They must be able to measure all the effectiveness of their advertising and make quick, intelligent decisions on whether the ad is working or not. Digital marketing is one of the true silver bullets in advertising. Everything is measured and can be changed instantly. You want to push an old age unit, put it online with an attractive price. If that doesn’t work (and we will know within a day if it does or doesn’t), throw it on usedcars.com and just get rid of it then move on.

Automotive advertising companies that want to help their dealers need to learn how to partner with the store. They have to understand the dealer’s goals and integrate a complete advertising strategy. Everything that a dealership does offline should drive traffic online! Today a dealership can make a minimal investment in digital marketing, and for just a few thousand dollars they can have an advertising campaign in a box. All digital advertising should be designed to drive traffic, be it walk-in, phone-in or email leads.

Automotive advertising companies that want to help their dealers are thinking of new and creative ways to drive qualified traffic to the dealer. Technology can be overused in dealerships in so many ways today, do your sales consultants know how to do a proper meet and greet, can they take an inbound call on a sold vehicle and get the prospect excited to visit the store? We have to make sure that dealers understand that it’s time to go back to the blocking and tackling in the dealership, and as far as advertising goes, there are companies that are experts on how to drive qualified traffic to your dealership. It’s time to start listening to those experts and putting together the proper mix of traditional advertising and digital marketing!

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group