Digital Mileage

Cobalt One of Elite Automotive Marketing Vendors Selected for Google Distinction

Today, Google announced that Cobalt has been selected as a Google AdWords Premier SMB Partner. Cobalt is one of the few automotive marketing providers to receive this distinction.

“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Cobalt/ADP,” said Ben Wood, Head of Google’s Americas channel sales partnership in a press announcement, “Automotive dealers will not only benefit from Cobalt’s in-depth training, but from their years of relationship in the local market.”

The Google partnership is the latest testament to Cobalt’s sophisticated digital advertising capabilities. Cobalt’s unique automotive paid search program is driven by a Bid Optimization System (BOS) which drives the very best monthly performance for an individual dealer or across a network of dealerships. It is the only system on the market, in any vertical, that manages budgets on pre and post-click performance across multiple channels (i.e. Paid Search and Display).

“We are honored that Google has again recognized the value created by Cobalt’s innovative and unique digital advertising platform,” said Max Steckler, Vice President of Advertising Solutions. “This recognition is further evidence that Cobalt Digital Advertising Solutions are industry-leading in their ability to provide a seamless, integrated experience for consumers throughout their buying journey resulting in qualified buyers to dealers and their manufacturer partners.”

“We are proud to be recognized for our  full spectrum online advertising program,” said Charles Tilton, Senior Product Marketing Manager for Advertising. “Our integrated solution enables us to optimize across channels, deliver dynamic content based on consumer behavior, and gives us access to media that would otherwise be unavailable to the average dealership.”

To learn more about the benefits of Cobalt’s unique digital advertising integration capabilities, watch this video from Google’s “Think Voices” Series, featuring Max Steckler, VP of Display Advertising:

Learn more  about Cobalt’s Premier SMB Partner Status here:

http://www.google.com/intl/en/ads/premiersmbpartner/advertisers-findpartner.html#tab=partner-cobalt-com

   In the October issue of Digital Dealer Magazine, Liz Kelly, E-Commerce Director of Suntrup Automotive Group and a ten-year Cobalt customer, took time to sing Cobalt’s praises. Here are some highlights:

That’s just a peek at this awesome dealer testimonial. To find out why Kelly loves her ADP digital tools, and how her ProCare Advocate David Van Fleet provides invaluable expertise, check out the full story.