Digital Mileage

- – - – - – - – - – - * * * – - – - – - – - – - – - General Motors, partnering with Cobalt, recently enhanced the iMR program to insure that GM dealers who have not claimed their directory listings have accurate consumer content and benefit from the leads these listings produce.

A significant number of dealers had not claimed their listings so this innovative iMR program enhancement is substantially increasing lead production across the GM dealer network.

Dealers who had claimed their listings should not have been impacted by the program.  However, we have heard of a few cases where Google considered an existing dealer listing inactive and repopulated a Google Places listing with GM-provided content.  Dealers may correct this by logging into Google and updating their directory content and then informing their Cobalt Advocate that they would like to be opted out of the program.

Cobalt has worked with Google to provide expedited service for these corrections.   If the dealer does not get a timely response from Google they may call their Advocate and we will engage Google on their behalf to expedite the correction.