In the October issue of Digital Dealer Magazine, Liz Kelly, E-Commerce Director of Suntrup Automotive Group and a ten-year Cobalt customer, took time to sing Cobalt’s praises. Here are some highlights:
That’s just a peek at this awesome dealer testimonial. To find out why Kelly loves her ADP digital tools, and how her ProCare Advocate David Van Fleet provides invaluable expertise, check out the full story.
On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas. The Pinnacle Award is the highest recognition possible, according to PCG President Brian Pasch. Pasch stated, “Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production.”
Pasch elaborated on the dramatic enhancements to ADP Digital Marketing/Cobalt’s digital solution in the printed awards book, saying, “The biggest surprise of this year is the improvements delivered by the new ADP|Cobalt website platform. The design and engineering team at ADP|Cobalt made a strong investment in their website platform that we recognize and reward with their inclusion in the search marketing award list.
The ADP|Cobalt digital marketing platform is rapidly expanding and includes products and services that cover social media, reputation management and enhanced analytics…The dramatic changes in site architecture that have been completed this year are impressive.”
Greg Meyer, Vice President of Technology for ADP/Cobalt responded to the win, saying “I would like to thank our dealer partners who have provided input and review of our new solutions, their insight has been instrumental. This recognition is a significant milestone on the merger of The Cobalt Group and ADP Digital Marketing and a reflection of what is to come as we continue to gain momentum with our ground breaking digital marketing solutions.”
Read the full announcement from PCG Marketing here.
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Google Announces Cobalt/ADP AdWords Premier SMB Partner Status
October 26, 2011 — digitalmileageCobalt One of Elite Automotive Marketing Vendors Selected for Google Distinction
“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Cobalt/ADP,” said Ben Wood, Head of Google’s Americas channel sales partnership in a press announcement, “Automotive dealers will not only benefit from Cobalt’s in-depth training, but from their years of relationship in the local market.”
The Google partnership is the latest testament to Cobalt’s sophisticated digital advertising capabilities. Cobalt’s unique automotive paid search program is driven by a Bid Optimization System (BOS) which drives the very best monthly performance for an individual dealer or across a network of dealerships. It is the only system on the market, in any vertical, that manages budgets on pre and post-click performance across multiple channels (i.e. Paid Search and Display).
“We are honored that Google has again recognized the value created by Cobalt’s innovative and unique digital advertising platform,” said Max Steckler, Vice President of Advertising Solutions. “This recognition is further evidence that Cobalt Digital Advertising Solutions are industry-leading in their ability to provide a seamless, integrated experience for consumers throughout their buying journey resulting in qualified buyers to dealers and their manufacturer partners.”
“We are proud to be recognized for our full spectrum online advertising program,” said Charles Tilton, Senior Product Marketing Manager for Advertising. “Our integrated solution enables us to optimize across channels, deliver dynamic content based on consumer behavior, and gives us access to media that would otherwise be unavailable to the average dealership.”
To learn more about the benefits of Cobalt’s unique digital advertising integration capabilities, watch this video from Google’s “Think Voices” Series, featuring Max Steckler, VP of Display Advertising:
Learn more about Cobalt’s Premier SMB Partner Status here:
http://www.google.com/intl/en/ads/premiersmbpartner/advertisers-findpartner.html#tab=partner-cobalt-com