Cobaltians go for the gold

When describing his experiences with the Paralympics, longtime Cobalt employee Mark Bathum used these words to describe his fellow athletes and their attitude toward the endeavor, “It’s just what you do. You try to make a difference.”

Cobalt believes the same thing, a belief that manifests itself in many ways. For the next few months, Cobalt is sponsoring two Cobalt employees – Mark Bathum and Shane McSimov – in their efforts to do good.

Mark is realizing a goal he has had for 20 years, and started seriously trying for in 2008 – to race for the US Paralympics ski racing team. In 2010, in Vancouver, he will achieve that dream, but only after a lot of hard work and arduous training. Mark raced all last season to see how it would feel to do it. This year he’ll still be working, though remotely, while ramping up his ski training schedule in preparation for the big event. Cobalt will be following his efforts closely and supporting him in his bid!

Mark’s not the only one reaching out, though. Shane McSimov, another Cobalt employee, is organizing his own charity event in a very different way: a charity ping-pong game. Shane has challenged Scott Harrison, the founder of the organization charity: water to a $5000 ping-pong match in New York City, with the money going to build a well for a community that needs fresh water.

As Shane says, “A ping pong match in NYC can that save lives overseas and give clean drinking water to an entire community for 20 years; that’s a game worth playing.” The event will take place in early 2010, and will be streamed live on Ustream.com.

We’ll be writing more about Mark and Shane in the next couple months. Until then, keep updated on Mark’s progress on his website at www.markbathum.com, and you can donate to Shane’s ping-pong game by clicking here.

Cobalt is proud of both Shane and Mark for their efforts to give to something greater than themselves. As hard as we work, Cobalt also knows that when it comes to what really matters, it’s just what you do.

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

Two Cobalt Employees Lead the Way to Charity

Mark Bathum skiing“Its just what you do.”

When describing his experiences with the Paralympics, longtime Cobalt employee Mark Bathum used these words to describe his fellow athletes and their attitude toward the endeavor.  He finds the idea of giving up a piece of your own life to benefit the lives of others an inspiring and humbling act.

Cobalt believes the same thing, a belief that manifests itself in many ways. For the next few months, Cobalt is sponsoring two employees, Mark Bathum and Shane McSimov, in their efforts to do good.

Mark will be racing for the U.S. Paralympics ski racing team, a goal he has had for 20 years and started seriously trying for in 2008. In 2010 in Vancouver, he will achieve that dream, but only after a lot of hard work and arduous training. Mark raced all last season to see how it would feel to do it. This year he’ll still be working, though remotely, while ramping up his ski training schedule in preparation for the big event. Cobalt will be following his efforts closely and supporting him in his bid!

Shane McSimov, the second Cobalt sponsored employee, is organizing his own charity event in a very different way: a charity ping-pong game. Shane has challenged Scott Harrison, the founder of Charity Water, to a $5,000 ping-pong match in New York City with the money going to build a well for a community that needs fresh water.

As Shane says, “A ping pong match in New York City can save lives overseas and give clean drinking water to an entire community for 20 years. That’s a game worth playing.”

The event will take place in early 2010 and will be available live on Ustream.com.

We’ll be writing more about Mark and Shane over the next few months. Until then, you can keep updated on Mark’s progress on his website at markbathum.com; and you can donate to Shane’s ping-pong game here.

Cobalt is proud of both Shane and Mark for their efforts to give back to the world. At Cobalt, we work hard and know that when it comes to what really matters, “it’s just what you do.”

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive
The Cobalt Group

VIDEO: Power of ‘Consumer Select’ Third Party Leads

Egon Smola, VP of Product and Business Development at Dealix, a division of Cobalt, talks about the power of third party leads that are “consumer select.”

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive

The Cobalt Group

Anna Zornosa of Dealix Wins WAAI Award

Anna Zornosa awardOn December 2, Dealix General Manager Anna Zornosa was one of three women honored for outstanding achievement in the automotive industry.  At the Women’s Automotive Association International (WAAI) annual awards dinner in Los Angeles, Zornosa was presented with the Professional Achievement Award by WAAI event chair Ellen McKoy and association President Jody Devere.

Robin Pisz, national interactive marketing manager for Lexus, and Theresa Haven, manager of the marketing communications campaign management division of Honda Motor Company, were also awarded at the same dinner. Previous recipients include Pamela Rodgers, Dealer Owner of Rodgers Chevrolet, Lynn Myers, General Manager of the Pontiac-GMC division at GM, and Bobbi Gaunt, the now-retired President of Ford Motor Company.

The Professional Achievement Award has been presented every year since 1997, to recognize women for their commitment, professionalism and success in the automotive industry.

“These women embody qualities well worthy of recognition, and Professional Achievement Awardwe are privileged to honor their achievements,” said  McKoy. “Not only are they successful and accomplished in their careers. They are also leaders in business and their communities, and serve as role models.”

Jody DeVere, WAAI President, had this to add: “We are so pleased to present these women with the Professional Achievement Award and congratulate them on this much-deserved honor.”

This is the second award Zornosa has received in 2009.  She was earlier recognized by TARGUSinfo with the 2009 Market Leadership Award. Both awards stem from the leadership role taken by Dealix for the creation of the Qualilty Pledge and Hassle Free Lead Retrun – innovations that have been embraced by Dealix’s customers, the nation’s franchised auto dealers.

Upon receiving the WAAI honor, Zornosa said “An award like this is really a recognition of the great work done by the whole Dealix Team. I am truly honored to be part of such a great group!”

Congratulations to Anna Zornosa for all her accomplishments in the automotive industry, and on receiving this well-deserved recognition!

The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive
The Cobalt Group

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