Cobalt’s CEO, John Holt , talks about why its important for dealers to allocate some marketing dollars higher up in the funnel for the sake of attracting customers who are 4 to 6 months out in their vehicle purchase processes.
Video interview featured in the Nov 23rd issue of Dealer Digest Daily:
The Cobalt Group
www.cobalt.com
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www.youtube.com/cobaltlive
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