On Sunday, November 8, a group of Cobalt volunteers turned out under grey skies at Qwest Field with friends and family to support Northwest Harvest’s annual “Seahawks Tackle Hunger” food drive. The drive occurred just outside of the stadium before the Seahawks vs. Detroit Lions game. This drive was the end result of a lot of planning and effort from many hands.
Cobalt has previously worked with Northwest Harvest, Washington’s own statewide hunger relief agency, donating money, time, effort, and people to the cause of getting nutritious food to those who need it. John Holt, Cobalt’s CEO, is committed to making an annual financial donation on behalf of the company, and his commitment has inspired employees across the company to give as well.
Months before the event, Cobalt’s Northwest Harvest committee, a hard-working trio: Jennifer Krause, Arthur John and Marcia Maling, met to make plans. It was Arthur who described the theme perfectly: “One family helping another family.” This was the theme that carried them forward.
Once the team decided on what they were doing, Jayden Feagins from the Cobalt Marketing team, expertly turned some rough copy into attractive promotional materials – visuals that were spread around the company to draw attention and spark interest in the 
Northwest Harvest drive. Jayden also designed posters and email notices for the event.
All the volunteers, from a number of Seattle-area companies, were deployed around Qwest Field on game day to carry a sign, or a bucket to encourage donations, as well as thanking the generous football fans for their contributions. This day was the easiest and most fulfilling part of the project; seeing the fruits of their labors come to life.
By the end of the day, 100 volunteers had collected $14,500 and 2,982 lbs. of food – nearly a ton and a half in canned goods. Of those 100 volunteers, 25 were from Cobalt! There were employees, friends of employees, family of employees, and friends of family. Even 9-year-old Juan was manning a bucket – with his mom Keisha and baby brother right beside him. Helping others is its own reward, and Cobalt is very proud of its volunteers and thankful for their efforts. Each of the volunteers received a Starbucks gift card as a small show of gratitude for a great day.
The event may be over for this year, but Cobalt isn’t done yet. Not satisfied with one success, the team is already planning how next year’s drive can be even better! Cobalt is filled with smart, successful and talented people – exactly the kind of people to help Northwest Harvest achieve even bigger successes in the future.
Cobalt is proud to have been a part of this year’s Northwest Harvest food drive, and looking forward to doing even more next year!
The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive
Subscribe in a reader