Are you a strategic thinker who is passionate about actionable analysis and data-driven business improvement? Cobalt, the leader in automotive intelligence with over 10,000 automotive retail websites, is seeking experienced Senior Web and Optimization Analysts/Managers, and Web Tagging Specialists to work in a unique advertising and analytics environment.
What is the Role of a Web Analyst at Cobalt?
The Web Analyst (WA) plays an integral role in delivering campaign and site insights and strategic recommendations to internal and external teams, under the direction of a senior manager or the director. The WA’s day includes working closely with other analysts, media and program planners, strategists, developers, creatives, agencies of record, and clients. Duties might include analyzing and providing recommendations for campaign and site performance, compiling and comparing data, building reports, creating tagging and reporting specifications, etc. The WA might also work with promotion and development teams to conduct A/B/MVT tests using Test&Target. This includes managing tests, identifying and capturing the right variables, and analyzing the results with Test&Target and other statistical tools.
The WA will utilize different classes of analytics, including descriptive, qualitative and predictive analytics. These disciplines will not only be applied to traditional web behaviors, but also emerging factions including mobile and social media behaviors.
A Cobalt Web Analyst is a highly self-motivated person, dedicated self-learner, team collaborator, intellectual powerhouse, and a person consumed with understanding digital media and all its variations.
If this sounds like you, check out the open web analytics positions at Cobalt.
The Cobalt Group
www.cobalt.com
www.twitter.com/CobaltMarketing
www.youtube.com/cobaltlive
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