Cobalt’s mobile solution now includes support for the newest Blackberry models. Cobalt Mobile is a premium feature that is quickly growing in importance. It gives dealers a competitive edge, extending the dealer’s showroom to in-market consumers who are ready to purchase; providing the shopper with access to real-time inventory or service and sales contact information at any time via their mobile device.
Serious shoppers and higher conversion rates. In addition, consumers who use the supported mobile devices (iPhone, G1 or Android, Blackberry) are typically high-tech consumers, with more discretionary spending money. These consumers tend to be more task-focused and less price driven. While mobile website visitors make up less than 2% of all dealer website visitors, they are serious shoppers with high conversion rates. On average, mobile sites see double or triple the conversion rates of regular dealer websites.
Rapidly increasing mobile traffic. Mobile traffic across the Cobalt network has increased by 111% in the last 18 months. In August, mobile traffic made up 1.7% of all web traffic to dealer websites, up from 1.1% in January 2009 and .4% in January 2008.
How does traffic vary by device? The devices supported by Cobalt’s mobile solution represent the majority of mobile visitors across the Cobalt network. In August, iPhone and Blackberry devices handled the vast majority of all mobile traffic on Cobalt’s network. iPhone is the leading mobile device, with 60% of all mobile traffic, while Blackberry captured 29% of the traffic. Overall, iPhone traffic has increased by 134% since January 2009, with 21% of this increase occurring in the last 30 days. Blackberry traffic has also increased by 154% since January 2009, with 16% of the growth happening in the last 30 days.
Who should have mobile? Mobile is a must-have for dealers in high-tech metro areas or large volume dealers. Mobile can help any dealer looking for a competitive edge with tech-savvy consumers.
To learn more about Cobalt’s Mobile solution click here.
The Cobalt Group
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