On Monday, August 24 the hugely popular Cash for Clunkers or CARS program officially ended. There have been estimates that the rebate system resulted in over 700,000 old, gas-hungry vehicles being traded in for an equal number of efficient, brand-new cars and trucks. According to the Department of Transportation, as of early Monday, over $2.58 billion worth of deals had been approved for processing – leaving just $42 million left to be claimed by dealers nationwide before the Tuesday deadline for filing.
Cobalt and its Dealix division used technology to assist dealers during this landmark program. Beginning in June, Dealix offered a Cash for Clunkers webinar and education materials for dealers through the website www.cashforclunkers.org to assist dealers in understanding the opportunities created by the program and to help capture sales.
When the program launched, Cobalt’s network capabilities made it possible to push CARS creative across more than 5,000 dealer websites with little or no effort required by the dealers. Cobalt created a promotional banner and landing page that was prominently displayed on almost 5,400 sites, which resulted in approximately 90,000 click-throughs.
Even though the CARS program lasted just a short time, dealers who were “in the know” were able to leverage the value – for both the dealership and their local consumers. Cobalt was proud to participate with these educational and promotional tools to help dealers get the most out of the program and move inventory.
The Cobalt Group
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